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For years, ClickFunnels was the go-to platform for building funnels. But in 2025, GoHighLevel has become the favorite for teams that need more than pages: CRM, automations, and client management. So when you compare GoHighLevel pricing vs ClickFunnels, which one actually gives you the better deal — and a higher return on your monthly spend?
TL;DR — Quick Verdict
- If you only need funnels: ClickFunnels is simple and fast.
- If you need funnels + CRM + automation: GoHighLevel replaces 6–8 tools for less overall cost.
- If you want recurring SaaS revenue: GoHighLevel’s SaaS Pro (white-label) is in a different league.
Quick Overview: The Two Titans of Funnel Software
ClickFunnels popularized funnel marketing — it’s visual, beginner-friendly, and great for quick launches. The trade-off: limited CRM and automation without add-ons.
GoHighLevel is the all-in-one alternative: funnels, CRM, email, SMS, scheduling, pipelines, automations, and white-label — under one login.
GoHighLevel vs ClickFunnels: Pricing Breakdown (2025)
| Platform | Starter Plan | Mid-Tier Plan | Top Plan | Core Focus |
|---|---|---|---|---|
| ClickFunnels | $147/mo (Basic) | $197/mo (Pro) | $297/mo (Funnel Hacker) | Sales funnels & landing pages |
| GoHighLevel | $97/mo (Starter) | $297/mo (Unlimited) | $497/mo (SaaS Pro) | CRM, funnels, automation, white-label SaaS |
Includes 14-day trials; confirm latest rates before purchasing.
Feature Comparison: GoHighLevel vs ClickFunnels
| Feature | ClickFunnels | GoHighLevel |
|---|---|---|
| CRM & Pipeline Management | ❌ Not included | ✅ Built-in |
| Email Marketing | ✅ Basic | ✅ Advanced (workflows, triggers, AI) |
| SMS/Text Marketing | ❌ Add-on required | ✅ Native integration |
| Calendars & Appointments | ❌ Third-party | ✅ Included |
| White-Label Branding | ❌ No | ✅ Yes (Unlimited & SaaS Pro) |
| Client Sub-Accounts | ❌ No | ✅ Unlimited |
| Affiliate Management | ✅ Limited | ✅ Full (native/custom) |
| Mobile App | ✅ Basic app | ✅ White-label mobile app (SaaS Pro) |
Dollar for dollar, GoHighLevel can replace 6–8 separate tools — while ClickFunnels often needs add-ons.
Automation & CRM: The Game-Changer
ClickFunnels focuses on pages. GoHighLevel focuses on conversions and retention. Every lead, message, and deal is tracked in the CRM, triggering automated follow-ups via email, SMS, voicemail drops, and even AI-assisted actions.
With ClickFunnels, teams typically bolt on tools like ActiveCampaign, Calendly, HubSpot, and Zapier — adding cost and complexity.
Real ROI Comparison
| Scenario | Monthly Cost | Expected ROI | Key Limitation |
|---|---|---|---|
| ClickFunnels Pro + Add-ons | ~$350 | 3–4× (funnels only) | No native CRM or robust automations |
| GoHighLevel Unlimited | $297 | 8–10× (CRM + funnels + automation) | Short learning curve |
| GoHighLevel SaaS Pro | $497 | 10–15× (recurring SaaS income) | Requires resell strategy |
Consolidation compounding: fewer tools, fewer logins, fewer breakpoints — and a clearer path to profit.
White-Label Advantage (What ClickFunnels Doesn’t Offer)
GoHighLevel’s Unlimited and SaaS Pro tiers let you rebrand the platform and resell it as your own CRM — with your domain, your logo, and your billing.
- Custom domain & branded dashboards
- White-label mobile app (SaaS Pro)
- Stripe rebilling for usage (SMS, calls, email credits)
- Own the customer relationship end-to-end
That’s a business model — not just a page builder.
When ClickFunnels Still Makes Sense
If you need a fast, single-offer funnel and nothing else, ClickFunnels is easy and effective. But once you manage clients, pipelines, or automated follow-ups, you’ll quickly outgrow it — and GoHighLevel becomes the better value.
Annual Pricing: Long-Term Savings
GoHighLevel offers roughly two free months on annual billing:
- Starter: ~$970/year
- Unlimited: ~$2,970/year
- SaaS Pro: ~$4,970/year
Serious about scaling? Annual billing makes GoHighLevel even more cost-effective.
FAQs: GoHighLevel vs ClickFunnels
Does GoHighLevel replace ClickFunnels completely?
Yes — and adds CRM, email/SMS automation, calendars, pipelines, and white-label SaaS tools.
Is GoHighLevel harder to use?
There’s a brief learning curve. After your first funnel + workflow, it’s straightforward.
Can I import my ClickFunnels pages?
You can rebuild quickly with GHL’s drag-and-drop builder or import templates to speed it up.
The Final Verdict: GoHighLevel Wins on Value
ClickFunnels made funnels famous. GoHighLevel made funnels profitable. Between automation, CRM, white-label branding, and SaaS revenue potential, it’s not close in 2025.
See the full plan breakdown and partner bonuses on the GoHighLevel Pricing page.
Disclosure: We’re independent affiliates and may earn a commission if you sign up through our links — at no extra cost to you. Pricing and offers may change; verify details with GoHighLevel.
