Introduction

In 2025, agencies are under more pressure than ever to get results quickly, handle multiple client accounts without any problems, and give clear reports. Clients want to be able to talk to you faster, see results right away, and be able to track your progress. For this to happen, agencies can’t use old methods or files. They need up-to-date CRM systems that combine processes, eliminate boring jobs, and make working together easy.

Without the right CRM, you might miss out on chances that could have led to long-term growth. There are a lot of platforms out there, so it’s important to focus on the ones that were made to meet the specific needs of agencies. This article talks about the top 10 CRM platforms that are changing the business world right now. It gives readers a list of agency CRM tools that includes both well-known stars and innovative newbies.

GoHighLevel Pro Plan

The GoHighLevel Pro Plan is one of the best CRMs for agencies out of all the ones that are available. This software is unique because it can combine a lot of different tools into a single system. Agencies can handle all of these tasks in one place, rather than having to pay for different plans for email marketing, SMS messaging, and data tools.

When an agency has the Pro Plan, they can automate contact across multiple channels, give clients custom reports through client websites, and even “white-label” the platform as their own SaaS solution. This mix of benefits not only saves money but also makes it possible to make more money. GoHighLevel is more than just another CRM for companies that want to be efficient and grow. It’s a full set of business tools.

HubSpot CRM

HubSpot CRM is still a popular choice because it can be used in many ways and has a history of success. Its focus on inbound marketing works well for agencies and is easy to use with content strategies, website tracking, and email campaigns. HubSpot also has powerful analysis tools that make it easy to show clients the return on investment (ROI).

What’s hard about HubSpot is how much it costs. The base version is free, but if you pay more, you can get many of the tools that agencies need, like advanced automation. HubSpot is still a good choice for companies that put a lot of emphasis on social marketing.

Salesforce

Salesforce is a CRM company that has been around for a long time. Its strength is that it can be customized. Salesforce is hard to beat for agencies that need to change processes, connect to a lot of different third-party systems, and grow to serve large clients. It has powerful reporting tools and a large community of apps that can be used to make it do more.

But Salesforce is often too hard for smaller businesses to use. For the tool to work well, it needs time, training, and sometimes its own managers. It is, however, one of the most powerful options for bigger businesses.

Zoho CRM

People like Zoho CRM because it is both cheap and useful. Small to medium-sized businesses that want affordable options can use it to keep track of leads, make reports, and automate their work processes. The great thing about Zoho is that it works well with the rest of the Zoho suite, which has tools for project management, budgeting, and human resources.

People who work for agencies that are just starting to go digital often like Zoho because it has all the necessary CRM features without the high prices of enterprise-level tools. It might not be as advanced as GoHighLevel or HubSpot, but it’s easy to use and can grow with your business, so it’s a good place to start.

Pipedrive

Pipedrive has made a name for itself by working on making pipeline maintenance easy and visible. Its drag-and-drop feature for changing leads between stages is liked by agencies and makes it easier for teams to get used to it quickly.

For companies that want a simple sales tool without a steep learning curve, this is the best choice. Pipedrive is great for teams that want to know where deals are at and what needs to be done to move them forward, but it doesn’t have the marketing automation features that GoHighLevel does.

Freshworks CRM (Freshsales)

Freshworks CRM, which used to be called Freshsales, is famous because it looks good and doesn’t cost a lot of money. The method uses AI to give agencies information that helps them sort leads into groups and automates marketing. It even has a phone system built in, so sales teams can make calls and keep track of them right from the platform.

If an agency wants to find a good mix between usefulness and cost-effectiveness, Freshworks is a great choice.

Monday.com CRM

Monday.com began as a tool for managing projects, but its CRM features have grown a lot since then. It’s often chosen by agencies because the boards can be changed to fit their needs and let the sales, marketing, and project teams work together in the same system.

Its best quality is that it can bend. Agencies can make systems that fit their own processes, which combines managing clients with keeping track of creative projects. Teams that want all-in-one access without giving up flexibility will like this visual method.

Insightly

Agencies that want a mix of CRM and project management will like Insightly. Insightly lets firms handle marketing and sales processes at the same time by connecting client information directly to projects and tasks.

This mixture works especially well for companies that have to handle complicated outputs and need to keep track of tasks and communicate with clients at the same time. In terms of automation, it might not be as good as GoHighLevel, but it’s a good fit for integrated project-based companies.

Copper CRM

Copper CRM was made to work with Google Workspace. Companies that already use Gmail, Google Calendar, and Drive will find Copper to be an easy addition. Users can handle leads and keep track of conversations without having to switch between apps. They can do this right from their emails.

Copper is good for small and medium-sized companies because it is easy to use, but it doesn’t have the advanced marketing features that bigger systems do. Still, the fact that it works well with Google tools makes it a good choice for Workspace-based companies.

G2-Recommended Niche CRMs

Finally, the list wouldn’t be complete without mentioning the niche CRMs that G2 has to offer. A lot of the time, agencies find that niche solutions, like real estate or creative CRMs, meet their specific needs better than bigger platforms. Peer reviews on G2 let agencies see how well something works in the real world before they commit to it.

These platforms might not be as popular as more popular ones, but they often have features that are specifically designed to help certain types of businesses with their problems.

Connecting Knowledge with Internal Insights

The best CRM tools for agencies are talked about here. These tools fit well with the bigger ideas that agencies should think about. If you want to know why the GoHighLevel Pro Plan is thought to be the best tools for agencies, read on. If people want to know more about how CRM systems change processes, getting in touch with customers, and making more money, they should read this. They can figure out how to grow in a way that will still work after 2025 if they share what they know.

Conclusion

CRM has never had so many friends before. They need to keep in mind how important it is to pick the right tool. Every tool is good at a different job. However, Salesforce is strong and can be changed to fit your needs. Pipedrive, on the other hand, is simple and easy to use. As a business grows, it’s important to find a platform with the right price, features, and space.

With the GoHighLevel Pro Plan, everything you need is in one box that’s simple to use. You’ll save time and money this way. It can work as a SaaS source, handle jobs, and help agencies keep clients. This is how agencies will grow in the future. The agency CRM tools list should include it at the top.

It will be easier for businesses to stand out in a market that is getting more and more crowded in 2025 if they buy the right CRM. They will also be more productive and build better relationships with clients. A CRM is no longer just an extra tool; it’s now an important part of running a business.